Admit it: You wish your Facebook page was a little fancier. You look at big consumer brands such as Coca-Cola and Dell and you bemoan how sleek their pages look when compared with your brand’s, which is still stuck with all the default settings. Your page looks drab and boring. You post occasionally, but there’s nothing for your fans to do when you’re not adding content to the page.
You could pay someone to do a little custom tab development for you. You could even do it yourself — there are plenty of “codeless” development tools on the market, some of which are quite nice. But what if you’re just starting out and you’re not sure what you’re willing to spend? What if you’re not sure what you want just yet? Isn’t there some kind of middle ground?
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