For ages now, the VFX (visual effects) in Indian cinema has teetered precariously on an edge between tacky execution and suicidal budgets. Ra One is easily the biggest movie of the year and thanks to the tremendous and well thought off marketing push by Red Chillies and Eros International, it has turned into an event film. Shahrukh's extremely high budgeted movie has launched a social game, a PS3 game, came out with graphic novels, merchandises, innumerable marketing tie ups, YouTube tie up and the movie is going to be released in India in 3 languages simultaneously with more than 4000 prints all over the world.
The film sweeps us into a video game fantasy where anything is possible (with a 175-crore-budget, it better be). Game developer, Shekhar Subramanium (Shahrukh Khan) wants to earn his son, Prateek's (Armaan Verma) love and respect. And the only thing that gives Prateek joy is to see his joystick twiddling to spell doom for the most vicious video game super-villain ever. So daddy makes a baddie just like that and calls it RA.One (Arjun Rampal). The game also has a not-so-indestructible superhero called G.One (an emotionally challenged Shahrukh).
Anyway, it gets nasty as our virtual warriors tear out of the game, 'Terminator 2'-style. Also, thanks to some goofy programming, RA.One is hell-bent on killing Prateek. Naturally, G.One has to do the rescuing and being an android, do it without getting teary-eyed or romantic with Prateek's mum, Sonia (Kareena Kapoor).
The VFX award would go for most battle arenas, inspired from many popular games. It wouldn't go for the local train swishing out of CST station like a PowerPoint slide.
On the whole, RA.ONE is a solid entertainer, no two opinions on that. It's not merely a great looking film, but also has soul, which is so essential to strike a chord with the avid moviegoer. As for the business prospects, RA.ONE is sure to shatter all previous records and set new ones, in India as well as internationally. The film will be the new yardstick for measuring success. It has Blockbuster written all over it!
Starring: Shahrukh Khan, Kareena Kapoor, Arjun Rampal, Armaan Verma
Direction: Anubhav Sinha
Music: Vishal-Shekhar
Production: Gauri Khan
Budget: 175 crores
What i said: G1 (GOOD ONE)
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