Social networks have always had an uneasy relationship with customization. The earliest social networks gave you few customization options, if any. Then Myspace taught us all that unlimited profile customization can be a scary, animated-GIF-filled nightmare. Facebook gives you the options it wants you to have. And Twitter’s first-party user experience has been thoroughly surpassed by third-party clients in a dizzying array of flavors.
So what about Google+? The newest entry to the social network major leagues is taking a page from Twitter’s handbook, letting third-party application developers do all of the heavy lifting. But instead of letting these new feature coalesce into full-blown clients that render the first-party experience obsolete, these improvements are being channeled into extensions for Google’s Chrome browser.


